What is SEO? A Search Engine Optimization Guide

A backlink, also called an inbound link, is when another website links back to your website or blog content. It’s usually placed as a hyperlink on a string of text that relates to your content, and when clicked, they’re taken to your site. The image below is an example of an SEO report from Ahrefs, which has given an overview of the link-building progress of the SEO efforts. The topic cluster model is your way forward in SEO, but it‘s not the only way to get your website content to rank higher once it’s been created.

Turn Huge Keyword Lists into Usable Clusters

If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic. At the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO. Search engine optimization uses how search works to optimize a site for organic search results.

Additionally, achieving a high ranking in Google’s Search Engine Results Pages (SERPs) automatically enhances the credibility and authority of your brand. This is because people trust that Google makes significant efforts to display only the best, most relevant, and high-quality search results. So Zapier’s app landing pages allow for a CGC (company-generated content) programmatic SEO play where they launch over 14,000 pages that rank in Google. And because they are leveraging the equity of other brand names, people naturally discover them for the first time when searching about other tools.

• Some businesses are so focused on creating keyword-targeted content for SEO purposes.
• However, this may not always be the case, so don’t be surprised if your competitor’s pages are not optimized; rather, look at this as an opportunity.
• Services typically include generating positive business reviews and actively pursuing opportunities for reputation elevation through social media and public relations initiatives.
• Consider factors like search volume for related keywords and the potential for increased customer engagement.
• Content pruning is an art, and we’re not recommending that you go ahead and delete half of your site’s posts.

Tools for Local SEO

If you’re not already familiar with the basics of SEO, this is where you should start. You need to understand how search engines work and the four main facets of SEO. Rather than buying links, I’d recommend starting with our guide to link building. In this article, you will learn about the process used by marketers to optimize your website for search engines like Google, Bing, Yahoo, and many others. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Being placed high in the search results means more people will visit your website. In fact, research shows that the first result in a Google search receives 27.6% of all clicks. What’s more, very few users click on any result links lower than the second place. LinkedIn SEO, or Search Engine Optimization on LinkedIn, is the process of optimizing your LinkedIn profile and content for increased visibility. Ultimately, SEO helps your page appear higher in the search results on LinkedIn and beyond.

Whether you’re planning SEO for a Shopify store or another website, here’s an SEO checklist to help you climb those search results. Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page. This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

When you find keywords you want to target, save them with the “+” button. With a Semrush subscription or trial, you can get a personal keyword difficulty score (PKD%) for each keyword. Use the Semrush Local toolkit to streamline and improve your local SEO strategy. One of the most important factors in local SEO is optimizing your Google SEO Anomaly Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results.

Noindex tags hiding in your site can prevent search engines from indexing your pages. And if your creation becomes popular, you’ll suddenly find yourself ranking #1 for a high-volume keyword. These 10 blogs are perfect places to reach out to the next time you want to promote a piece of content or build a long-term relationship. You’ll get search engine traffic faster… and eventually, rank the page for more than one term.

Off-page SEO primarily revolves around link building — the process of getting other websites to link back to your website. On-page SEO (or on-site SEO) is the set of actions you can do on your website directly to help search engines better crawl and understand your pages and connect them to relevant keywords. Next up is G2, one of the most popular review sites for software. Unlike Efficient App, where reviews are written in blog posts by the actual company, G2’s reviews come straight from user-generated content. It’s people who actually use a service that then go and review it on G2. Arguably the most impactful way of improving E-E-A-T on your pages is getting more quality links from other websites – backlinks.

Search engine optimizers (SEOs) optimize websites to help them rank higher on SERPs and gain more organic traffic. A search engine optimizer is a highly specialized content strategist who helps a business discover opportunities to answer people’s questions about their respective industries. Yes, SEO is a marketing skill because it involves optimizing a website’s content and increasing traffic through strategic actions.