7 Steps to Create a Successful SEO Strategy: A Complete Guide

The more backlinks a web page gets from high-authority sites, the better its chances of ranking higher in the SERPs. A blog post targeting the keyword ‘best video editors’ should primarily focus on top video editing software. Rather than extensively covering what video editors are or their general benefits.

• Once you select your topics, you’ll choose the content formats you want to use.
• Always aim for backlinks from reputable, locally relevant sites to maximize SEO impact.
• With a Semrush subscription or trial, you can get a personal keyword difficulty score (PKD%) for each keyword.
• Regularly updated content can help improve your site’s SEO by keeping visitors engaged with your website.
• An SEO strategy that addresses all five critical components will have the best chance of catapulting your website to the top of the SERPs.

To finish off our guide, here’s a quick step-by-step guide to creating an SEO strategy for your website. Negative SEO attacks are fairly easy to detect and address as long as you’re paying attention – that’s why your SEO strategy should include regular reviews of your backlink profile. An SEO strategy is a high-level plan for organizing your SEO campaign to meet its objectives. Results don’t always come immediately—but if you trust the process and consistently try to improve your SEO, you should see incremental results in time. If other prominent websites on the subject link to the page, that’s a good sign that the information is high quality.

Define Your SEO Goals

Hopefully you’ve had some visibility and buy-in by your clients or boss to date, so it’s crucial to keep that momentum going. It’s not about being a yes-man; it’s about best playing the hand you’re dealt. You simply can’t successfully sell a strategy until you know where your strategy will fit and support the current business goals. Whether you’re an agency, consultant, or in-house at a company, getting buy-in for an SEO strategy can be challenging.

Step 3: Perform Competitor Analysis

Well, you need to figure out why people link to specific pieces of content in your industry. A while back I noticed that most content about “SEO tools” only listed tools. But sometimes you’re better off with content that’s completely different. I recommend typing a few different keywords into Google until you have a list of about 10 keywords. Getting others to link to your site can be difficult, but one of the easier ways to get links is to scope out your competitors, and find out who’s linking to them. Because it’s easy to mess up, it’s important to verify your structured data using a tool specially built for the purpose.

Keyword clustering involves grouping related keywords based on search intent and optimizing your content for them. This allows you to rank for multiple variations of your main topic and attract more organic traffic. Search-focused means content that matches search intent for its main target keyword. You would have SEO Anomaly already analyzed search intent during the process of evaluating ranking potential. Our accompanying checklist provides actionable steps derived from the eBook’s strategies, empowering you to immediately implement SEO best practices.

If someone searches a short-tail keyword like “plumber,” they could be searching for a number of things — a list of the best plumbers near them, plumbing services, or even plumbing jobs. Even if you create an effective SEO strategy, it still needs to be reviewed later. You may want to change your approach or implement new trends. Plus, even thorough planning doesn’t prevent you from failure. If you see that your current techniques don’t provide you with the desired results, you should stop and comprehensively analyze your current strategy. At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations!