Optimizing Your SaaS Landing Pages in 2025 Whiteboard Friday

Google needs to see that your name is spelled consistently across all these sites and that your phone number and address are the same, as well. In this guide to off-page optimization, we’ll answer these questions and give you 8 easy 0ff page SEO strategies you can do right now. If you’re not sure where to start when it comes to hiring experts, read our guide to hiring freelance writers.

Social signals

Even though branded searches often correlate with organic search traffic, there’s no evidence to suggest that they’re a direct ranking factor. For local businesses, part of the off-page SEO is in-person SEO. Word-of-mouth marketing plays a big role in getting people to your business. Not just that, happy customers can leave reviews online that Google – and other potential customers – can use to see how well you are doing.

Create local citations

Effective digital PR campaigns can also drive surges in online traffic. Viral SEO Anomaly campaigns or widespread media coverage bring visitors to your site. Search engines may view this increased traffic as a sign of relevance and engagement. Most website owners prefer to replace broken links with live ones, making broken link building an effective strategy. Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience.

• This ensures search engines understand your pages while making them more engaging for visitors.
• Your Google Business Profile must look credible and have as much information as possible for potential customers.
• But it’s important not to overdo it and risk violating Google’s Link Spam Policies.
• It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort.

One of the widely used off-site SEO techniques is competitor link building. By analyzing your competitor’s link profile, you can find ideas on where you can get links. They don’t completely ignore them, and they still have value if they are coming from trusted websites that also have a lot of content on their own and not just guest posts. AI answer engines can help you uncover relevant and high-quality websites that can link to your website. They can refer news outlets, local news websites, and influencers within your niche that you can reach out to for a partnership or a link. High-quality links will tell Google that you’ve earned the recognition — that your site knows its material — and Google will rank you higher.

When people know your brand, they are more likely to click on your website when it appears in search results. Local citations are online mentions of your business in directories and listings. This will allow you to set your address, phone number, and business hours. Brand mentions are when your company or product is mentioned on third-party websites.

But consider your homepage since it likely has the highest page authority of any page on your site. Off-page SEO requires a broader, more holistic approach to SEO that bleeds into every part of the marketing department, not just a one-time set of tactics. Discover the best SEO certifications in 2025 to boost your skills, credibility, and career opportunities—whether you’re a beginner or seasoned pro.

With domain reports, you can see what websites link to you and evaluate the quality of your backlinks. Identify popular content in your niche, create a superior version, and reach out to sites to suggest your improved content in return for a backlink. Hosting, sponsoring, or participating in industry-related events can increase your brand awareness and generate backlinks. This can also lead to new networking opportunities and lead generation.