SEO Audit Tool: Run a Free Audit of Your Website

For instance, I might include 50,000 words tied to various locations in the US. Honestly, I find myself going back and forth between these two tools from time to time. Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow.

To do this, go to the Mobile Usability report in Google Search Console. It will tell you whether any URLs have errors that affect mobile usability. Google can’t index pages with this warning, so it’s worth checking they’re not pages you want indexed.

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Evaluate readability and structure using tools like the Search Atlas Scholar Tool to assess clarity, sentence length, and overall flow. Verify factual accuracy by cross-checking data, statistics, and claims with reputable sources. Review keyword placement and density to confirm that the content targets relevant search terms without overuse.

• If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one.
• You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue.
• It also simplifies sentences and rephrases sections to your satisfaction and assesses your content’s readability and tone of voice.
• This gives you the perfect opportunity to capitalize on the trend with new content.

Look for Crawlability Issues

A well-structured sitemap improves indexing efficiency and make sure all important pages are discoverable. An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines.

An SEO audit analysis is more tactical and data-driven and aims to guide decision-making through ongoing performance measurement. The primary goal of an SEO analysis is to identify growth opportunities, optimize content and links, and refine strategies based on measurable results. Google offers a suite of powerful, free tools that form the foundation of any good SEO audit. Google Search Console helps you monitor your website’s presence in search results, uncover crawl errors, submit sitemaps, and see which keywords drive traffic to your pages. Google Analytics complements this by offering insights into user behavior, traffic sources, and engagement metrics, which help you identify high-performing content and potential UX issues.

Impress your clients, get manager buy-in, or win more customers with a free non-branded PDF audit report. Running this SEO audit gives you three things to take action on to improve SEO. We found that AI Overviews SERPs trigger 849% more features snippets, vs. non-AI Overview SERPs. For example, our list of top Google searches declined massively in 2021.

To audit Flash, Search Console’s Mobile Usability Report will report if your site uses “incompatible plugins” including Flash. The score will change over time as you fix issues and incorporate suggestions. To be fair, Google can likely figure out your images without this meta tag, but it’s a good idea to include it nonetheless.

Many websites rely on other traffic generation methods such as traffic from social media, email, referrals, and direct traffic sources over search engines. For sites like these, SEO errors aren’t as important because search engines aren’t their #1 traffic source. For a smaller website, a couple of errors can have a much bigger negative effect than those same errors on a larger website. Don’t stuff your keyword everywhere… That can actually hurt your SEO. You can use related keywords in your content to help give search engines the context of your SEO Anomaly page.

Again, there are plenty of tools for completing a search engine optimization audit. The ones we’ve listed are the ones our team feels are the best SEO audit tools available that people can use for free. For page-specific insights, our SEO Checker provides a fast and convenient option. Enter your URL and the SEO audit tool will generate a score, plus optimization ideas for improving your URL’s search engine optimization. Begin by examining your competitors’ backlink profiles using a backlink checker tool. Look for patterns in their backlinks, such as specific websites or types of content that frequently link back to them.

For businesses new to SEO, search engine optimization audits can provide a baseline for what needs fixed now vs. later to improve organic traffic. Semrush has also committed hard to integrating AI into all of its tools where humanly (robotically?) possible. Keyword Overview, the Keyword Magic Tool, and the Keyword Strategy Builder all incorporate an AI element that automates data analysis. The AI actually recommends the most effective keywords to target based on historical performance data and current competitive metrics—making manual analysis and/or guesswork a thing of the past. Additionally, Semrush Copilot provides targeted SEO advice directly in users’ dashboards, so you can see all that great AI-powered analysis without traversing several clicks away.