The 9 best SEO audit tools in 2025

Learn how to do an SEO audit of your website to identify problematic areas. Use our https://seo-anomaly-concept.online/italy/seo-anomaly-it-10/ SEO audit checklist to fix issues and improve your SEO. Sometimes “penalties” come in the form of unknowns, without manual actions, and teams are left to try and figure out what issues may be causing a loss in rankings.

seo audit

View Page Indexing Report For Errors

seo audit

The best option is to optimize the image file size before uploading the image to your website. Tools like https://seo-anomaly-gamma.online/italy/seo-anomaly-it-18/ TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages.

If search engines can’t crawl your website properly, they can’t index your content, and you won’t get the rankings and traffic you aim to achieve with SEO. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes into account when determining the order in which to rank pages. They also help users looking through search results determine the content of your page, and as such, act as promotions for your content. This refers to identifying opportunities to improve the accuracy, recency, and quality of the content on the pages you’re looking to increase traffic or improve rank. We’ll talk more about updating and refreshing content later in this post. This type of audit may also include identifying opportunities to optimize for the featured snippet, people also ask section, and passage ranking.

  • The first step in our SEO audit checklist is to run an in-depth site scan to gather all website pages and resources like CSS, images, videos, JavaScript, and PDFs.
  • You will want to keep an eye out for pages that have too few links going to them or too many links going out.
  • Afterward, we’ll show you our SEO audit report, so you can see areas of potential improvement in detail.
  • As a part of your SEO audit, verify search engines can crawl your website.
  • This is particularly important for websites like online stores that often generate multiple URLs for the same product due to filters or session variables.

Enter your URL and the SEO audit tool will generate a score, plus optimization ideas for improving your URL’s search engine optimization. An SEO audit identifies problems that prevent pages from appearing in search results. An SEO audit helps achieve higher rankings, more website https://seo-anomaly-voice.online/italy/seo-anomaly-it-2/ traffic, and greater user engagement. Fixing issues improves site speed, indexing, and mobile usability.

seo audit

Content

seo audit

This is important because Google sees these URLs as separate site versions. Having more than one accessible can cause crawling and indexing issues. In some cases, it can even dilute link equity and, thus, may negatively impact rankings.

And in 2018 they rolled out a new update that made speed even MORE important. And unless you redirect these versions properly, Google will consider them completely separate websites. Firstly, just under 55% of all global traffic is on mobile devices. Sure enough, because our content is designed to make Google searchers happy, https://seo-anomaly-jump.online/italy/seo-anomaly-it-10/ the page quickly went from #15 to the #4 spot in Google. Many in the SEO industry have thought this was the case for a while, based on RankBrain.

Is your website content high quality?

seo audit

If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats. Core Web Vitals is a set of specific metrics that Google considers essential in a webpage’s overall user experience. This crucial part involves checking if Google can crawl and index your pages. https://seo-anomaly-digital.online/italy/seo-anomaly-it-1/ For example, suppose a site is penalized by Google because of thin content.